BIA: Local Over-The-Top Ad Revenue To Grow 57% In 2022

Over-the-top is set to be the fastest-growing form of local advertising, reaching $3.4 billion in revenue by 2026, according to a new forecast from BIA Advisory Services. Local OTT revenue is expected to be up 57% this year to $2 billion, BIA said. While growing quickly, OTT revenue remains a fraction over over-the-air TV revenue, which are forecast to total $20.4 billion in 2022 and hit $21.9 billion in 2026.