TVN FOCUS ON NEW MEDIA
OTT: Local TV’s Latest Growth Opportunity
Determined not to be caught on the back foot by yet another powerful digital trend, some broadcasters are pushing out their local content on OTT platforms. “You have to be where the eyeballs are going,” says Guy Tasaka of Calkins Media, which developed an OTT platform for its media properties and is now selling it to others.“OTT is where the bulk of viewers are and will be, and if you’re not there, you’ll lose the audience to someone who is.”
