BIA Ups US Local Ad Forecast: Revenue From Traditional And Digital To Hit $142B

The survey represents nationwide ad spending targeting local audiences in 210 markets across 16 media and 95 business verticals. Local television advertising this year will dip to $16.2 billion, but bounce up to $19.3 billion in 2022, with $1.5 billion and $1.7 billion, respectively, coming from digital platforms.