Tribune Broadcasting’s CW affiliate WPIX New York (DMA 1), today named Rachel Wasserman a local account executive. Wasserman will be responsible for handling major advertising agencies and selling WPIX, PIX11.com, multicast networks Antenna TV and This TV, along with mobile opportunities. She will join WPIX11’s sales team on Feb. 24, and will report to Debbie […]
Knowing how hospitals operate, what issues they confront and what their marketing needs are will help you sell them on TV. Just beware of their innate suspicion of media and of the CFO who believes that advertising dollars are wasted dollars. And, by the way, at the hospital, CMO stands for chief medical official, not chief marketing officer.