6 Trends That Will Impact Local Sites In 2012

Patrick Kitano, founding principal of social brand management strategy group Brand into Media and administrator of the Breaking News Network, a national hyperlocal community service network: “The big opportunity is to organize local conversations … into topics like sports, culture, movies, things to do, business, family, etc. In 2012, cross-platform systems that facilitate community engagement across all social media along these topics will develop.”