Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with time-shifted TV viewing is nearly comparable to a national ratings metric. That includes three days of time-shifting — one that TV advertisers agree to use in their deals.
Local TV metrics
July 26, 2021
Stay Connected
Subscribe
Events
-
Audience Segmentation & Optimizing Spot TV
28 July 2021
-
-
-
TV2025: Monetizing the Future
22 September 2021
-
Remote Production & News Workflow
23 September 2021
-
The 2021 Women in Technology Awards
12 October 2021
-
Addressability & Local TV Advertising
20 October 2021
-
Catching Up on NextGen TV
4 November 2021
-
-
Technology Trends 2022
2 December 2021
-
NewsTECHForum
13 December 2021
- View more events
Station Directory
Nielsen DMA Ranking | Index
Media Jobs
Sponsored Content
Market Share
Special Reports
-
Broadcast Station M&A
Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
-
Spot TV 2021: Total -26%; Core +7.4%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
-
OTT News Summit 2020
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take Read More
-
FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.
-
NewsTECHForum 2020
TVNewsCheck‘s eighth annual NewsTECHForum dove deeply into the news industry’s most pressing technological and journalistic issues.
-
Multicasting 2020
Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.
-
TVN’s Top 30 Television Station Groups
Nexstar Media Group remains firmly atop TVNewsCheck-BIA Advisory Services’ annual list of the Top 30 groups ranked by total revenue for the second year in a row. It was a Read More
