The broadcaster is teaming up with the Google-owned online video service to provide its video player and livestreaming infrastructure for the London 2012 Olympic Games.
For the first time, the network plans to show every event live in some form — even if it’s just raw video streaming online. But the primetime broadcasts will still use that traditional formula of human-interest features and taped competition. Today‘s Jim Bell is tapped to be executive producer of the games.
NBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games — one that is looking to regain its sports image, General Motors.