The broadcast network affiliates want the FCC to “clarify” that its new enhanced sponsorship ID rules for foreign-owned government-supplied programming does not apply to long-form advertising (infomercials). The FCC in April voted to boost broadcasters’ disclosure requirements for programming on airtime leased by a foreign entity. The move comes amidst heightened focus on disinformation campaigns and despite some pushback from broadcasters, who argue the FCC is adding regs to an already overregulated service.
