When TV stations can serve audiences anytime and anywhere, on the screen that is most convenient, they cement the role they play in informing and influencing viewers, especially millennials. This relevance also increases stations’ attractiveness to advertisers because they can deliver an audience throughout more of the day rather than in just a few time slots.
NewsON is additional evidence that broadcasters have matured and recognized the wisdom of cooperation in the digital sphere. Founded by five major station groups, it plans to aggregate local newscasts from around the country and offer them on an ad-supported basis to consumers so they can watch on mobile devices or connected TVs. It could be another good opportunity for stations to deliver their news programming to the hard-to-reach viewers.