The FCC has told broadcasters it doesn’t have to count free ads toward calculation of the lowest unit rate they are required to charge for political ads, but only if those are not “free spots” tied to an existing commercial contract.
STATION ADVISORY
Election Season In High Gear For Broadcasters
While political broadcasting never seems to be totally off the airwaves, the 2020 election season is about to click into high gear, with the window for lowest unit rates to begin on Dec. 20 for advertising sales in connection with the January Iowa caucuses. The beginning of the LUR window in Iowa is but the first of a rapid many political windows that will be opening across the country as the presidential primaries move across the country.
