Discovery and ABC both rely on the cloud — one public, one private — to deliver their cable networks. Now broadcasters are looking at how the cloud can benefit not just distribution but also production, whether that means live news or sports coverage or post-production applications like editing.
Sinclair is using public cloud-based playout to broadcast a three-hour block of children’s programming loaded across 51 stations. So far, so good, says CTO Del Parks. “It’s been pretty bulletproof.” And it also just may be the future for the whole industry.