Over the past year, buzz over programmatic ad buying has soared, but it’s been hard to determine just how popular it is. Now there are some solid numbers behind the buzz. A new forecast from Magna Global predicts programmatic buys worldwide will hit $21 billion this year, up 52 percent from last year. Magna’s Vincent Letang, EVP-director of global forecasting, and Luke Stillman, manager of global forecasting, talk about why programmatic is growing so fast, how it is changing media people’s jobs, and whether the rest of the world is adopting programmatic as fast as the U.S.
Array ( [title] => TVN Video [video_title_1] => News 2022: The Reshaping of Programming, Technology and Audience [video_link_1] => https://vimeo.com/492666196 [video_image_1] => https://media.tvnewscheck.com/wp/content/uploads/2021/02/IMG_2045.jpg [video_title_2] => Attribution & Optimizing Spot TV [video_link_2] => https://vimeo.com/494857700 [video_image_2] => https://media.tvnewscheck.com/wp/content/uploads/2021/02/IMG_2046.jpg [video_title_3] => IP & Cloud Playout in 2021 [video_link_3] => https://us02web.zoom.us/rec/share/Hh_utv-wiWgZVCf1V0gBg6W9EQosHZpMUlT057coqyzmJQKq59tUh9SkAdNCzf78.gCn5uullNMHiTtTA [video_image_3] => https://media.tvnewscheck.com/wp/content/uploads/2021/02/IMG_2047.jpg [video_title_4] => Talking TV | Sports Advertising’s COVID Boon [video_link_4] => https://vimeo.com/506151026 [video_image_4] => https://media.tvnewscheck.com/wp/content/uploads/2021/02/IMG-2050.jpg [video_title_5] => Talking TV: M&A in 2021 [video_link_5] => https://vimeo.com/503206700 [video_image_5] => https://media.tvnewscheck.com/wp/content/uploads/2021/02/IMG_2048.jpg [video_title_6] => Spot TV Forecast 2021 [video_link_6] => https://us02web.zoom.us/rec/share/giPSOXYL_oJk0v3mlxbzlAWPBfOEhT6FUSdfdPan_oz6FZ0_W7hCzgiC-ROERz60.PiDTPExSXIoZkcfA [video_image_6] => https://media.tvnewscheck.com/wp/content/uploads/2021/02/IMG_2049.jpg )
Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.
TVNewsCheck‘s eighth annual NewsTECHForum dove deeply into the news industry’s most pressing technological and journalistic issues.
Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.
Nexstar Media Group remains firmly atop TVNewsCheck-BIA Advisory Services’ annual list of the Top 30 groups ranked by total revenue for the second year in a row. It was a Read More