How Can You Get Younger Viewers To Watch A Linear News Program?

The conventional school of thought teaches that the best way to engage younger viewers is to produce short, snappy, “snackable” content, but the people at LX News must have skipped class that day. The ongoing experiment in programming for millennials and Gen Z from the NBCUniversal Owned Stations took a big leap forward last month with the launch of its first live news programs.

NBC O&Os Launch Multiplatform ‘LX News’

The new show will air live Monday to Friday at 8-10 a.m. and 8-10 p.m. ET via over-the-air TV, cable and OTT/streaming, offering “context” to its targeted audience of millennials and Gen Z-ers.