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Infiniti Plans NCAA Splash For New Hybrid

Automotive News | by TVNewsCheck

Infiniti plans to keep its name — and especially its new M hybrid sedan — in front of basketball fans for the next few weeks as a sponsor of NCAA Men’s Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV.