NBCUniversal And Google Team Up During Macy’s Thanksgiving Day Parade Live Broadcast

A series of three 15-second commercials produced by the Creative Partnerships @ NBCU team will demonstrate how the Google Pixel 7 smartphone can help create their dream holiday photo as the spots demonstrate how the device’s Magic Eraser and Photo Unblur features bring new life to classic Thanksgiving Day Parade moments.

Macy’s Thanksgiving Day Parade Will Return To New York Streets This Year

After last year’s limited, crowdless, staged-for-TV event, the Macy’s Thanksgiving Day Parade will proceed in a more traditional manner on the streets of New York City to kick off this year’s holiday season, Macy’s announced today.

Macy’s Plans Smaller But Camera-Ready Thanksgiving Parade

The spectacle will be broadcast as usual from 9 a.m. to noon ET on NBC and will include both live and recorded elements, Macy’s officials said.


WNBC Sees Rise In Macy’s Parade Viewing

WNBC New York’s Nov. 23 broadcast of the 91st Annual Macy’s Thanksgiving Day Parade generated a 14.1 rating among adults 25-54 within the New York market, according to Nielsen. This was […]

NBCU Expands Macy’s Parade Partnership

The second year of NBCU-Verizon deal features new innovations on broadcast, digital sites and NBCUniversal strategic partners.

360 Livestream For Macy’s Parade

The NBCU-Verizon livestream on YouTube, to be hosted by Marlon Wayans and Olivia Culpo, will offer a 360 view of the iconic New York Turkey Day event.

Fall’s Top Non-Sports Show? It’s A Shocker

When you think about the top non-sports show on broadcast, Empire, The Big Bang Theory and Modern Family probably come to mind. One that probably doesn’t but should: The Macy’s Thanksgiving Day Parade. It’s bigger than all those shows among households, and the increasingly early kickoff of holiday shopping has made it extremely popular among advertisers. Thursday’s parade on NBC drew a 7.0 adults 18-49 rating, the second-best rating for the parade in 12 years.