Macy’s Plans Smaller But Camera-Ready Thanksgiving Parade

The spectacle will be broadcast as usual from 9 a.m. to noon ET on NBC and will include both live and recorded elements, Macy’s officials said.

DMA 1: NEW YORK

WNBC Sees Rise In Macy’s Parade Viewing

WNBC New York’s Nov. 23 broadcast of the 91st Annual Macy’s Thanksgiving Day Parade generated a 14.1 rating among adults 25-54 within the New York market, according to Nielsen. This was the highest parade rating since 2004, and reflects a year-over-year increase of 27%, according to the station. Additionally, the parade generated 30,000 views on WNBC’s […]

NBCU Expands Macy’s Parade Partnership

The second year of NBCU-Verizon deal features new innovations on broadcast, digital sites and NBCUniversal strategic partners.

360 Livestream For Macy’s Parade

The NBCU-Verizon livestream on YouTube, to be hosted by Marlon Wayans and Olivia Culpo, will offer a 360 view of the iconic New York Turkey Day event.

Fall’s Top Non-Sports Show? It’s A Shocker

When you think about the top non-sports show on broadcast, Empire, The Big Bang Theory and Modern Family probably come to mind. One that probably doesn’t but should: The Macy’s Thanksgiving Day Parade. It’s bigger than all those shows among households, and the increasingly early kickoff of holiday shopping has made it extremely popular among advertisers. Thursday’s parade on NBC drew a 7.0 adults 18-49 rating, the second-best rating for the parade in 12 years.