JESSELL AT LARGE
SMTE: Big Ideas For Small Market Stations
NAB has been telling me for a while what a winner its annual Small Market Television Exchange is, and after attending for the first time last week, I would have to agree. An energetic and engaged group of broadcast sales folk came together not to lament the good old days or wring their hands about disruptive technology, but simply to find a few ideas that they can put to work starting this morning to meet their sales goals. You wonder why there isn’t something like it for stations in markets 1-74.
