Dish, Blockgraph Lead Initiative To Harness Data For TV Ads

Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.

MadHive Launches Forecaster Suite Helps Local Broadcasters, Buyers Take TV Digital

MadHive, an enterprise software platform that powers modern media, is launching an Audience Forecaster tool to address industry-wide problems like frequency control and transparency for OTT, CTV. The feature set integrates into MadHive’s full stack offering that currently powers local reach extensions efforts for broadcasters including Fox, Scripps and Tegna. “The concept of delivery guarantees […]

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

MadHive, an OTT advertising solutions company, today added Brian Lin as chief product officer. This comes on the heels of MadHive’s local reach extension products growing revenue and expanded partnerships with broadcast giants, the company said. “We are seeing explosive growth in OTT and local, and we have an exciting opportunity to avoid some of […]

MadHive, Inscape Partner On OTT

MadHive, the advanced TV advertising solutions company best known for delivering evidence-based accountability with cryptography, today announced a strategic relationship with Inscape, a provider of smart TV viewing data. Integrating Inscape’s glass level TV viewing data from more than 11 million smart TVs into MadHive’s proprietary AI advertising platform enables broadcast networks to sell linear […]

Tegna Unit Using Blockchain To Curb Fraud

Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target campaign and verify ad delivery.