Magid Ups Marissa Nelson, Adds Her To Local Media Leadership Team

Magid today promoted Marissa Nelson, who will join the company’s local media leadership team as vice president, consulting. In this position, Marissa will lead the local media core consulting team and play a critical role in defining and executing the division’s overarching strategy. The news executive joined Magid in July 2020, bringing 20 years of […]

60% Likely To Buy 3.0-Ready TV Within A Year

Broadcaster spots from the Pearl TV consortium promoting the ATSC 3.0 advanced broadcast TV transmission standard have drawn consumer interest, according to a Magid survey, including over better sound, which has become a major differentiator. The study found that a majority of respondents (60%) said they were “likely“ to purchase a TV set with NextGen TV technology within the next year after seeing the Pearl TV spots promoting NextGen TV.

Magid: New NextGen TV Marketing Campaign Resonates With Consumers

Latest research also shows added features are strong differentiators for manufacturers and retailers.


Magid: Local TV To Feel ‘Devastating’ Ad Impact

Research firm Magid says advertisers now plan to pull back on their broadcasting buys by 36% this year as they aggressively hoard cash. To curb the crisis, Magid says account executives need to fully understand their advertisers’ business so that they can advise them how to market — and how to use TV — through the pandemic.

Magid Joins AWARN Alliance

Magid, a consumer-centered business strategy company and media industry research leader, is the latest firm to join the Advanced Warning and Response Network (AWARN) Alliance. The AWARN Alliance is a voluntary, international coalition of media, consumer electronics, and B2B technology firms and trade associations that have come together to utilize Next Generation Televisions, based on […]

Local Media Organizations Release Magid White Paper On Branded Content

The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the local media industry can help its advertisers understand, engage and benefit from branded content campaigns. The report, conducted by leading business strategy company Magid, finds […]


How To Develop A Streaming News Strategy

To succeed in the increasingly crowded streaming space, news organizations need to understand its consumers’ needs and viewing, determine where TV news content fits in and determining the business and monetization implications. Magid’s Katie Larson spelled it all out at TVNewsCheck’s OTT News Summit.


News Orgs Grapple With OTT Discoverability

Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.


Magid’s Larson To Kick Off OTT News Summit

Katie Larson will outline the OTT ecosystem for news organizations, from audience growth, demographics and expectations to evolving market dynamics for content providers and, most important, monetization potential.

VR Market Could See Significant Growth

A key factor limiting the amount of quality virtual reality content available today is the cost of producing it relative to the number of people who have the technology to can view it. Imagine how that value proposition would change if the number of people who own a headset doubled in the next 12 months. If respondents to a survey by research firm Magid are to be believed, it’s a possibility.


Magid Launches Video Series, ‘How We Market’