With a big ad spending election year around the corner, Magnite said it hired Erik Brydges as head of political demand, a new position at the company. Brydges was previously with Microsoft Advertising’s Xandr unit, responsible for Xandr’s political sales strategy as head of political. In his new post, Brydges will oversee Magnite’s political demand facilitation team, leading the company’s effort to connect political advertisers to key voters and constituents.
Watching That — a monitoring and analytics platform for the future of TV monetization — is now directly integrated with SpringServe, GAM (including AdX) and Magnite. Publishers, such as those […]
Magnite said it made a deal with Mediaocean that will make its streaming and connected TV inventory available to local linear buyers using Mediaocean’s platform.
Brightcove Inc., a global streaming technology company, says it has entered into a strategic relationship with Magnite, an independent sell-side advertising platform. Magnite will power advertising for any Brightcove customer, […]
Kroger Precision Marketing, the retail media business of supermarket giant Kroger, has opened its programmatic marketplace, enabling video and connected TV buyers to target ads using shopping data on consumer packaged goods. The data is being made available to advertisers through inventory suppliers including Magnite, OpenX, PubMatic and Xandr.
Cox Media Group, Capitol Broadcasting, Graham Media Group and other broadcasters are participating. Magnite, an independent omnichannel sell-side advertising platform, will make CTV inventory available to agencies and programmatic buyers.
Exclusives
Connected TV has grown to the point where there are 55 million U.S. households that only watch CTV, according to a new study from Magnite. Those 55 million households mean that 40% of U.S. TV homes are reachable exclusively via CTV and not over the air or via traditional pay TV.
The deal creates the largest independent CTV and video ad platform. Clients include A+E Networks, AMC Networks, Crackle, Discovery, Fox, fuboTV, LG, Roku, Samsung, Sling TV and Vizio.
The combined companies will be a big player in the fast-growing programmatic connected TV marketplace. Combined, CTV net revenue would have been $42 million in the fourth quarter of 2020, up 34% from the third quarter, and represents 67% of their combined fourth quarter net revenue.
Three months after the acquisition of Telaria by Rubicon Project, the company is renaming itself Magnite and claiming that it operates the largest independent omnichannel sell-side platform in the industry, including expertise in the fast-growing connected TV space. The new company will adopt the Nasdaq ticker symbol MGNI effective July 1.
