Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery.
With a big ad spending election year around the corner, Magnite said it hired Erik Brydges as head of political demand, a new position at the company. Brydges was previously with Microsoft Advertising’s Xandr unit, responsible for Xandr’s political sales strategy as head of political. In his new post, Brydges will oversee Magnite’s political demand facilitation team, leading the company’s effort to connect political advertisers to key voters and constituents.
Watching That — a monitoring and analytics platform for the future of TV monetization — is now directly integrated with SpringServe, GAM (including AdX) and Magnite. Publishers, such as those […]
Magnite said it made a deal with Mediaocean that will make its streaming and connected TV inventory available to local linear buyers using Mediaocean’s platform.