Antenna TV, Tribune Broadcasting’s multicast network, announced a new advertising sales relationship with Marathon Ventures, which will provide full-service direct response sales for the network. The multi-year deal starts in 2014 and will cover advertising across Antenna TV’s affiliate base of 79 stations reaching 66% of U.S.TV households.
Meredith Video Studios, a division of Meredith Corp. today announced that its syndicated daily lifestyle program, The Better Show, will engage Marathon Ventures as its new national advertising sales partner, effective March 1. The Better Show leverages Meredith’s home, shelter, and parenting expertise and is based on content from Meredith’s magazines including Better Homes and Gardens, […]
Marathon Ventures to handle direct response ad sales for the new African-American targeted diginet, while ACE Media Corp. will run sponsorship and general market efforts.