Digital Advertising Facing Its Moment Of Truth

Every agency, platform and digital media player has been on high alert since Procter & Gamble Chief Brand Officer Marc Pritchard, who holds the strings to the conglomerate’s $2.4 billion annual U.S. advertising purse, threatened to yank his company’s spend if they fail to address the growing mess of issues in digital advertising like fraud, brand safety and transparency.

P&G’s Fustration With Digital Ads

Marc S. Pritchard, chief brand officer for Procter & Gamble, is leading demands for more data on where ads appear and how views are measured.