NEWS ANALYSIS
Digital Advertising Facing Its Moment Of Truth
Every agency, platform and digital media player has been on high alert since Procter & Gamble Chief Brand Officer Marc Pritchard, who holds the strings to the conglomerate’s $2.4 billion annual U.S. advertising purse, threatened to yank his company’s spend if they fail to address the growing mess of issues in digital advertising like fraud, brand safety and transparency.
Marc S. Pritchard, chief brand officer for Procter & Gamble, is leading demands for more data on where ads appear and how views are measured.
