The initial NCAA Men’s College Basketball Tournament games haven’t scored big ratings, but the money is rolling in nonetheless. National TV advertisers spent $378.9 million — 250 brands running 488 spots on CBS, TBS, TNT, truTV networks, and CBS Sports Network, says iSpot.tv.
March Madness 2016 advertising sales
April 25, 2024
Editor on Duty: Mark K. Miller
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