The 2017 NCAA Men’s Basketball Tournament has brought in slightly more in national TV advertising dollars through the early rounds leading up to the Final Four this weekend. So far, it has pulled in $748.6 million for CBS, TBS, TNT and truTV, according to iSpot.tv — up 2% versus a year ago. There have been some 224 brands with 514 spots, airing 8,168 times.
Turner Networks will stream select games from the final rounds of the NCAA Men’s Basketball Tournament in 360-degree virtual reality on Oculus-powered Samsung Gear VR headsets. Those with the necessary Samsung hardware and the NCAA March Madness Live VR app will be able to view games from the tournament’s Sweet 16 and Elite 8 rounds, as well as the Final Four National Semifinals and the National Championship. They can choose to pay $2.99 a game or $7.99 for a package of six.
Other big events have taken hits in 2017. But the NCAA men’s tourney is off to its best start in more than two decades. Credit close games on Sunday in part.
There’s nothing wrong with obsessing over the Big Dance. But maybe don’t stream games at work, the Defense Department tells employees, warning the department’s network could be overwhelmed.
Games on CBS and Turner Sports will feature breathtaking finishes and surprising winners as the field is culled to 32 teams over the next 48 hours. Get your bracket ready.
The tournament generated a record $1.24 billion in national ads in 2016, up 5% and a new record. Meanwhile, audiences for the final rounds have shrunk since moving to cable.
Kantar Media says “March Madness” generated $1.24 billion in national TV advertising spending in 2016 airings on CBS and Turner networks (TBS, TNT and truTV), up 4.7% versus 2015. Kantar says these gains are in line with 2% to 5% annual gains — keeping pace with annual TV rights fees increases.
Two months ago, broadcasters were warned about the risks of publishing ads or engaging in promotional activities that refer to the Super Bowl without approval of the NFL. Now, with the NCAA Basketball Tournament about to begin, broadcasters, publishers and other businesses need to be equally wary about potential claims arising from their use terms and logos associated with the tournament, including March Madness,® The Big Dance,® Final Four® or Elite Eight®, each of which is a federally registered trademark. And the NCAA aggressively polices the use of its trademarks.
New research from Kantar Media shows that the NCAA Division 1 Men’s Basketball tournament is now second only to the NFL playoffs as the most lucrative post-season playoff franchise.
When the new NCAA March Madness Live app goes live today, it will be available on more platforms than ever before. But only Apple TV users will get a coveted feature: the ability to watch two games at once.