The final episode of Mare of Easttown limited series drew four million viewers over the holiday weekend across HBO and HBO Max, with nearly three million viewers Sunday night (all platforms), marking a series high for both linear and digital, according to HBO. The finale also set the record as the most watched episode of an original series on HBO Max during its first 24 hours of availability, besting the finales of recent hits The Undoing and The Flight Attendant over the same period of time.
On Sunday night at 10 p.m. ET, when HBO’s highly anticipated Mare of Easttown season finale was to have started, social media erupted with reports that the cabler’s streaming service — which only days ago celebrated its first birthday — was down for many subscribers. Some users speculated that HBO Max could not handle the Kate Winslet-led murder mystery’s finale-night traffic.
Video streaming is in an increasingly serious post-pandemic slump as far as original series hits … except for maybe Mare of Easttown on HBO Max, which Nielsen still refuses to measure.