Q&A WITH MARIAN BERELOWITZ

How Mobile Is Changing Our Daily Lives

For years, mobile has been referred to as a second screen, something that complements other media but isn’t users’ primary focus. That’s changing. Now, argues a new forecast of top mobile trends from JWT, mobile has become the primary screen for many people. Marian Berelowitz, editorial director of JWTIntelligence, talks about why mobile has become the primary screen, what implications that has for advertisers and whether next-generation mobile devices like Google Glass and smartwatches will ever catch on.