SPECIAL REPORT: TRAFFIC REPORTING
Helping Commuters Drives WSB’s Arum
Like most people, WSB Atlanta’s Mark Arum hates commuting. But unlike most, he’s in a position to do something about it. As the traffic reporter for the Cox ABC affiliate — and the company’s two radio stations and newspaper in the city — he’s been keeping Atlanta viewers up to the minute on gridlock and road congestion for 14 years. The technology has improved over the years, and he says he still enjoys “getting people off the interstate just before there’s a closure.” This is the first of four articles that will appear this week and that collectively constitute a TVNewsCheck Special Report on Traffic Reporting.
