OPEN MIKE BY MARK FRATRIK

FCC, Follow Your Own Economists’ Advice

A recent study published by two FCC economists shows the agency’s local ownership regulations depress the amount of local news programming that could otherwise be produced. The FCC could immediately promote more local news production just by relaxing its outmoded rules.

Study: Media Mergers Boost Local News

One of the knocks on broadcast mergers is that consolidation in ownership leads to consolidated newsrooms and a reduction in investment in news. But a new Gray Television-backed study from economist Mark Fratrik of Gray’s 93 TV markets found that in markets where stations were permitted to join forces, as was the case with Gray’s 2018 purchase of Raycom Stations, their news output increased “far more” than markets without consolidation.

TVN’S TV2020

Will Stations’ Retrans Bubble Burst?

Panelists at TV2020 examine various scenarios for the future of this important revenue stream in light of growing competition from OTT services and increasing reverse comp demands from the networks.

TV2020 To Offer Retrans Consent Rev Outlook

Experts from MCTV, BIA Advisory Services, RBC Capital and Brooks Pierce to discuss retransmission consent prospects at the daylong conference in October.

TVN'S FRONT OFFICE BY MARY COLLINS

Maximizing Local TV Ad Revenues

BIA Kelsey’s Tom Buono and Mark Fratrik discuss several areas that they believe offer near-term opportunities for TV stations, including strong economic conditions, growing online/digital advertising, social media and cross-platform advertising, political advertising, ATSC 3.0 and more.

OPEN MIKE BY MARK FRATRIK

No Magic Formula For Ch. Sharing Amounts

As stations look to make channel-sharing deals, unfortunately, there is no one right price, no equivalent to the cash flow multiple that many stations buyers/sellers look towards. The final negotiated price will depend upon a number of local factors all leading to the relative negotiating positions of the parties. Here’s a outline.

 

Q&A WITH MARK FRATRIK

Despite Uncertainty, Local TV Has Good Year

The broadcast spectrum auction will impact local TV revenue. It’s been a volatile year for local television. Station owners had expected to see a huge boom this year from political advertising. Instead, revenue was off by as much as a third versus 2012 for some station groups. Still, revenue for TV stations, including advertising and retrains, will hit a healthy $31 billion this year, according to BIA/Kelsey’s latest forecast. BIA/Kelsey’s Mark Fratrik talks about the impact of the spectrum auction, the state of local TV advertising, and what buyers need to know about next year.

Mark Fratrik Promoted To SVP At BIA/Kelsey

BIA/Kelsey, local media industry consultant, today announced the promotion of Mark Fratrik to senior vice president. Since joining the company in 2001, media economist Fratrik has been a leader in the firm’s research and forecasting initiatives on the local media market, including the recent growth of online, digital and mobile. Fratrik manages the company’s premier […]

NETNEWSCHECK WEBINAR

Learn How To Boost Your Digital Revenue

BIA/Kelsey’s Mark Fratrik will size up the changing local TV revenue outlook as part of a free NetNewsCheck webinar on Wednesday, “Broadcast Strategies: How Digital Can Drive Your Revenue in 2013.”

OPEN MIKE BY MARK FRATRIK

Is FCC’s Incentive Auction Smart Business?

It just might be for some TV stations.The value of the spectrum for alternative uses seems substantial enough that it may persuade some stations to participate in the FCC’s planned incentive auction and cash in. They now just have to wait for the FCC’s opening bid.

 

Q&A WITH MARK FRATRIK

Behind The Slowdown In Local Advertising

Local advertising is traditionally slower to rebound than national, and indeed the recovery has hit a hiccup at the local level. Spending actually fell 2.4 percent last year, according to a new report from BIA/Kelsey. The research company’s chief economist, Mark Fratrik, talks about why local advertising fell last year, why he revised his forecast downward, and what to expect from local digital advertising over the next few years.

TVNEWSCHECK FOCUS ON BUSINESS

Private Equity Is Bullish On Broadcasting

As many as eight of the TVNewsCheck Top 30 station groups already have private equity backing, as do several smaller station groups, and there are hints that private equity investors could be preparing for another push into the sector. “Private equity used to buy because of growth,” says an industry source involved with M&A activity. “Now they’re buying because groups are throwing off cash.”

TVNEWSCHECK FOCUS ON BUSINESS

D2 Offers A1 Opportunity For Big Four Nets

In dozens of markets, ABC, CBS, Fox and NBC are found on the digital subchannels of full-power stations. The Big Four-D2 affiliations work for the networks and they work for the stations, which might otherwise fill subchannels with second-tier broadcast networks like CW or MNT or one of the myriad start-up networks like ThisTV, LATV, RTN or TheCoolNetwork.

TVNEWSCHECK FOCUS ON BUSINESS

Retrans Tops TV’s Biggest Business Issues

TVNewsCheck picked the brains of some top broadcasters and analysts to see what the year’s important issues will be. For the first time in a long while, the general outlook was optimistic. Getting specific, here are nine things they will be keeping their eyes on: retransmission consent/reverse compensation, the FCC’s spectrum incentive auction, mobile DTV, industry consolidation, Comcast-NBCU deal ripple effects, signs of life in M&A, record off-year for political advertising, evolution of digital subchannels, publicly held station groups to pay dividends and local online and mobile media.