Automated Local TV Ad Sales Finally On Near Horizon
New platforms from Matrix, Operative and WideOrbit aim to make local broadcast competitive with digital. Note: This story, originally published for TVNewsCheck Premium members only, is now available to everyone thanks to a sponsorship by Revenue Analytics.
Making Automated Convergence A Reality
Convergence among technology companies and broadcasters can help broadcasters attain a system of automation that will ease the process of buying and selling linear TV comparable to a digital buy.
Focus On Advertising | Local Spot Revenue Shows Signs Of Life
A TVNewsCheck webinar on optimizing spot TV in this COVID-challenged economy last week found spot revenue picking up in some places, with steady rises since April’s low point. But concerns are afoot about Nielsen’s sample base and problems that may stem from its addition of broadband-only homes to the local TV currency.
The managing director of investor Main Line Equity Partners is tapped to succeed D.J. Cavanaugh as head of the CRM firm.
