NBCUniversal Television and Streaming Chairman Mark Lazarus will be the opening opening keynoter of the virtual gathering. He will be joined on stage by Hoda Kotb, co-anchor of NBC News’ Today, who will moderate the fireside conversation.
NBCUniversal announced a new organizational structure for the company. The new structure, effective immediately, closely aligns NBCUniversal’s television networks as well as the new streaming service, Peacock, under one division led by Mark Lazarus, chairman, NBCUniversal Television and Streaming. Also, NBC News Group President Andy Lack has decided to step down at the end of June.
Stephen B. Burke, the chief executive of NBCUniversal, put Jeff Shell in charge of the company’s Hollywood operations, while Mark Lazarus will oversee its TV assets.
Bonnie Hammer is moving to oversee NBCU’s forthcoming streaming service as Mark Lazarus and Jeff Shell take on expanded roles running the media conglomerate’s TV operations.
Mark Lazarus, chairman of NBC Broadcasting and Sports, said the network faces changing sports consumer habits that have affected ratings, but it’s making a full court press with its upcoming Super Bowl and Olympics coverage. He also said ATSC 3.0 presents an opportunity for its stations if it can find “the right balance.” (Photo: Wendy Moger-Bross)
NBC Chairman of Broadcasting and Sports Mark Lazarus said the network isn’t worried about its broadcast licenses facing revocation following President Trump’s threatening tweets. “We feel very confident … that the FCC will support the First Amendment,” he said.
The chairman of NBCUniversal’s Broadcasting and Sports division will highlight TVNewsCheck’s daylong conference about emerging and future revenue streams for the broadcasting industry.
Mark Lazarus is the chairman of NBC Broadcasting and Sports, but his job might be more accurately described as the executive in charge of NBCUniversal’s most expensive programming. The work involves wrangling massive rights fees, an army of producers and tech crew, a sense of how to make it available to the on-demand generation and, of course, the discipline to make it all profitable for NBCU. Lazarus offers his take on the modern sports viewer — and hints at how NBCU intends to sell pricey Super Bowl ads, which have been valued at more than $5 million for half a minute.
NBCUniversal Broadcasting ChairmanTed Harbert is leaving the company and his duties are being divvied up. With his departure, NBC Sports chief Mark Lazarus will expand duties and oversee the O&Os and affiliate relations, although those units will continued to be run by Valari Staab and Jean Dietze, respectively. NBCU execs George Cheeks and Paul Telegdy will assume Harbert’s oversight of NBC’s first-run syndication business, which is headed by Ed Swindler.
Mark Lazarus, chairman of the NBC Sports Group, reiterated the importance of the TV Everywhere philosophy of delivering sports content to authenticated sports fans today. “People are learning how to authenticate, and, each week, we are making progress,” he said of the challenge in getting cable and satellite subscribers to confirm that they are subscribers before they can access streaming simulcasts of live broadcast and cable networks. “But the TV Everywhere aspect is an important part of protecting the pay-TV ecosystem.”
Dick Ebersol’s replacement is blending NBC Sports with its cable partners, Versus and Golf Channel, among other Comcast sports properties, to build a new TV sports empire. Versus, which becomes the NBC Sports Network on Jan. 2, is the focus of much of his attention.