Q&A WITH MARK LOPEZ
How The Onion Is Helping Univision Grow
In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC. In doing so, Univision found a home for some of its recent English-language acquisitions including satirical news site The Onion and the African-American skewing The Root. The two properties will be under The Fusion Media Group. Mark López, EVP of Univision Digital, explains Univision’s English-language strategy.
Google’s former head of Hispanic audience sales joins Univision Digital as EVP-GM to continue advancing the company’s digital expansion.
