The CW’S newly-minted CEO, Mark Pedowitz (left), and its streaming/branding chief, Rick Haskins, found remarkable success getting audiences to binge their shows on streamers like Netflix and then circle back to the network for new episodes. Granular data and highly-targeted social media messaging are helping them do it.
The veteran television executive is promoted from president. In his new post he will oversee all creative and business aspects of the network.
The CW President Mark Pedowitz took his turn before reporters Monday morning at the Television Critics Association’s summer press tour, where he told reporters that if originals on Sundays work, the network could open up shop on Saturdays.
Mark Pedowitz has re-upped his deal to continue as president of The CW. The early contract renewal comes 20 months after he inked his most recent multi-year pact with the network, co-owned by CBS and Warner Bros. Since then, Pedowitz steered the CW as it negotiated a new affiliate agreement with its top station group, Tribune, and inked a big new SVOD deal with Netflix.
Mark Pedowitz is staying put at the CW, signed a new multi-year contract to continue to serve as president of the network. The move assures long-term stability at the CW, which is still negotiating for a new affiliate deal with the CW’s top station group, Tribune.
Most network heads are pulling their hair out over the decline of linear ratings, but not The CW President Mark Pedowitz. He doesn’t care when or how audiences watch his network’s content, as long as they do watch.
For a net known for sudsy young adult dramas, CW prez Mark Pedowitz quipped that his head of sales is “very happy these days” as the net continues to broaden out its core audience to include more men and adults beyond the 18-34 age bracket.
The network’s chief calls Dish’s commercial erasing technology “foolhardy.” “They’re biting the hand that supplies them with content.”
In his TCA debut today, new CW President Mark Pedowitz gave a glimpse at his strategy for the broadcast network. To sum it up, more original programming to bridge the ghastly midseason (and summer) hole on the network’s schedule when it goes into a dormant state with low-rated repeats of its serialized dramas.
As part of its continued restructuring of its executive ranks, the CW has named Thom Sherman executive vice president of development. He will oversee the creative efforts of the network and report to Mark Pedowitz, CW’s new president.
The former president of ABC Studios will take over leadership of the network this month as Dawn Ostroff transitions out next month. He will oversee all aspects of The CW, including programming, sales, marketing, distribution, finance, research and publicity.