Mark Ramsey and Tom Asacker argue that Apple has it wrong in its prognostications on TV’s future. The future isn’t in apps, they say, but in a small number of “apps” that are actually indistinguishable from networks. What consumers want is the content, not the app providing it.
What does Jeff Bezos’ purchase of The Washington Post mean for local media companies? The Amazon.com founder knows how to user the data collected on users to his advantage and create relationships, and with the Post he can show other local papers, TV and radio stations how to use data to their advantage. Media strategist Mark Ramsey: “The relationship business is the problem-solving business. And before you can solve problems you need to know what the problems are, how to solve them, and who needs them solved.”