Cloud-based services for broadcasters include graphics, asset management, email for user-generated video, back-office functions and warehousing of documents and video. The list of services and vendors grows almost daily. Although some broadcasters, attracted mostly by the cost savings and improved efficiency, have embraced the services, others still harbor a basic mistrust of them, principally because they rely on the public Internet that lies beyond their control.
Mark Siegel, president of Advanced Broadcast Solutions, went to the NAB Show with a critical eye on the exhibitors and their offerings. He recaps the big trends (multiplatform distribution, cloud processing and centralcasting) as well as traffic replacing master control as the heart of TV stations, rapid developments in lighting, IP for ENG and his surprise at the lack of enthusiasm by stations for virtual news sets.
Energy efficiency is often overlooked in station operations, but a smarter physical layout, multiviewers, LED and flourescent lighting and an updated UPS can cut the electric bill and improve earnings With some planning, and often for a surprisingly low investment, you can significantly improve the energy efficiency and improve the workplace.