Chicago: TV Just As Strong As Last Year

Chicago’s media economy is flat to last year in terms of spending and pricing. And that’s actually pretty impressive, since the market was very strong in 2012 with political and Olympics spending. TV is expected to remain flat to last year or rise slightly as the year progresses, as most dayparts are starting to tighten for summer.


Social Media Boosts Fortunes At WTHR

A concerted investment in social media and a new website have helped Dispatch Broadcast Group’s WTHR increase its audience and enhance its profile in the Indianapolis digital scene. Harder news reigns at the market’s online leader The Indianapolis Star, where computer assisted reporting is deepening content.


Apps, Backpacks Feed Omaha’s Digital Boom

Backpack journalists have been a boon to traffic at, where reporters file stories from smart phones and four TVU technology-powered units being tested by parent company Gray Television. The station and its bigger online rival, World-Herald-owned, are bristling with apps to serve a population that accesses much of its digital news on mobile devices.


Pittsburgh: Healthy, With TV Pricing Up

Pennsylvania will once again be an important swing state in the 2012 presidential election, and that should mean record-setting political spending in Pittsburgh, where the surrounding counties lean Republican, as President Barack Obama tries to win votes in industrial areas of the country in his bid for reelection.


Palm Springs Media Prep for Mobile Ad Boom

The modestly-sized California market is poised to experience some massive mobile advertising spend increases, and Gannett and KESQ are getting ready for the boom.


McClatchy, KCTV Lead in Digital Kansas City

In a market where media outlets have eschewed sensationalism in favor of serious and investigative journalism, McClatchy Newspapers’ Kansas City Star not only leads in online traffic, but has created two dozen spinoff sites, targeted to topics like high school sports, local pets, politics and religion. Meredith’s ranks second in traffic, thanks in part to the station’s award-winning investigative reports.


Orlando: Digital Lab For Big Media Players

Fox, Tribune, Cox and Post-Newsweek all have media outlets in busy, tourist-enlivened Orlando, Fla., where the sensational Casey Anthony trial offered opportunity for a hotbed of related apps, streaming video and social media experimentation.


Spokane TV Sites Use Innovation To Win

In a region marked by unique online efforts, innovative approaches, such as KHQ’s Web-only news segments and QR code-driven online content, help local television sites stay ahead of the city’s daily newspaper for the hearts and  clicks of Spokane, Wash.’s Web audience.


Jackson Online Media Scores With Football

In Mississippi’s capital, the city’s local online media players are taking advantage of the region’s love for high school and college football to drive traffic to their websites.


Cox Is Biggest Fish In Atlanta’s Online Sea

In Atlanta, online media makes up 20% of a slow-growing $2.4 billion local ad pool — a number only expected to hit $2.7 billion by 2016, according to Borrell Associates — and it’s hometown media company Cox Enterprises that makes the biggest splash in that pool, running the market’s top newspaper and TV sites.


Sacramento Sounds Its Digital Voice

Surrounded by the flashier digital markets of the Bay Area and Silicon Valley, digital players in California’s state capital have made a splash with innovative hyperlocal and social efforts.


Portland Media Test Paths To Digital Future

From mobile apps to online-first efforts and daily deals, local online media outlets in Oregon’s “Rose City” are aggressively experimenting with new ways to tap into the ever-expanding digital market.


Fierce Loyalty Fuels NOLA Digital Rivalry

In a city that has been through a lot in the past few years, New Orleans’ online players win over the loyalty of their audiences with a dedication to local news and a little something extra — or as they say in New Orleans, “lagniappe.”


Online News Competition A Big Deal In Big D

Dallas-Fort Worth features a fragmented online news market, in which many outfits thrive in their chosen subjects, however narrow. Even those that are part of Dallas-Fort Worth’s “Big Six” — the major newspaper and TV sites — display penchants for local and niche content.


Gannett Tests Hyperlocal Model In Tampa

In a market with fierce competition from a myriad of newspaper and television sites vying to be No. 1, Gannett chooses the sunny Tampa-St. Petersburg market as the online proving ground for its bold experiment in hyperlocal news sites.


Philly Locals Take On New Digital Challengers

Though traditional media sites rule the online roost in the city that was the cradle of democracy in this country, community-driven sites are proliferating, serving a market hungry for local news and sports. Philadelphia boasts some 260 blogs and hyperlocal news sites and possibly more on the way.


Monroe/El Dorado Market Poised To Explode

This tiny market may have been slow to embrace the Internet, but its local online ad scene is now set to grow faster than many large ones, according to Borrell Associates. While the region’s media outlets are still adopting social media and developing mobile apps, Borrell predicts local online advertising here will more than double, rocketing 115%, to $33.8 million, by 2015.


Albany Sites Ride Politics To Online Success

Local online media is booming in the Albany-Schenectady-Troy, N.Y., marketplace — the region clocks in as the nation’s second-fastest growing online ad market — with a large stable of newspaper and TV sites ready to feed the area’s politics-crazy audience.