Market Share Monday Memo

WTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.

Cox-owned WSOC in Charlotte, N.C., began an initiative to address issues that “might not be easy and they might not be the happiest, but it is the right thing to do,” says Deirdre Conley, the station’s creative services director.

Local TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.

Here are some local TV news promos focusing on weather, consumer POP’s, award-winning news coverage, years of experience, and even one starring penquins.Yes, it’s worth it just for that.

WWL’s investigation exposing corruption in a New Orleans city agency triggered a raid by the FBI to seize records just hours later. The three-part investigation, Hidden Dangers, reveals how months of painstaking, dogged detective work uncovered a practice literally ready to explode. And linear TV news viewers tuned in at the appointed time to watch.

Under the umbrella Destination Education, KTTV Los Angeles is airing a series of reports that delve into how this school year is unlike any ever experienced in the nation’s second largest school district.

QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.

As Louisiana moves closer to legalizing online sports betting, WBRZ, the Manship Media-owned ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.