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Marketing Budgets Stall; CMOs Push Digital

by TVNewsCheck

After three years of growth, CMOs have modest expectations for 2018, according to Gartner. Only 15% say they expect a significant increase in budgets; 52% expect a slight increase. One-third expect their budgets will be cut or frozen. Marketers plan to spend their budgets on retention, dwarfing acquisition budgets by a ratio of 2:1 and 67% of CMOs plan to increase investment in digital advertising.