He will be responsible for overseeing the Tegna NBC affiliate’s marketing operations across platforms and Charlotte Today, a locally produced lifestyle show. Bailey replaces Rob Dwyer, the former marketing director, who is now the general manager at Tegna’s KCEN and KAGS in Waco, Texas.
Rob Dwyer Is The Latest Local TV Marketer To Get GM Stripes
Rob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.
He joins Weigel’s CBS 58 from WTMJ, the NBC affiliate in Milwaukee, where he was news content operations manager. “As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” says Anne Brown, WDJT’s GM.
Ben Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
Veteran marketing and creative executive Drew Fowler has been named marketing director for Nexstar Media’s Indianapolis businesses: WXIN (Fox 59), WTTV (CBS 4) and their respective websites.
WATN Marketing Director Checks In On Recruitment, Motivation
Chris Franklin, the marketing director for ABC affiliate WANT in Memphis, checks in with his thoughts on what qualities he looks for in good marketers and his system to encourage growth and teamwork.
Exclusives
Welcome to another episode of “Checking In,” a Market Share feature in which we survey local TV marketing and creative services directors. Today, we check in with Kristen Joyal, marketing director for Tegna’s WTLV and WJXX, the NBC and ABC duopoly in Jacksonville, Fla., co-branded as First Coast News.
The First Days As A Local TV Marketing Director
Christine Warren Named WTHR Marketing Dir.
The Tegna marketing expert is tapped to oversee audience and brand development at the group’s Indianapolis NBC affiliate.
Cox’s Steve Riley Retires After 42 Years
WSB Names Sean Garcia Marketing Director
He moves from the Cox’s radio and TV properties in Orlando to succeed the retiring Steve Riley at its Atlanta ABC affiliate.
Denver’s KUSA Names Blair Nelson Marketing Dir.
Trading in cowboys boots for ski boots, Blair Nelson is making the move from Tegna’s WFAA in Dallas to Denver to head up marketing for KUSA. Prior to joining WFAA, she served in senior account management roles at several advertising agencies, leading campaigns for Chevrolet and MillerCoors.
Picture Yourself In Iowa As Marketing Director
WALB Names Leach Director Of Marketing
Michael Leach joins from WXII-WCWG Winston-Salem, N.C., to lead marketing and audience development at Raycom’s NBC-ABC affiliate in Albany, Ga.
KING Names Yovanovich Marketing Director
Promotion veteran Jay Yovanovich joins the Tegna NBC affiliate in Seattle from WRAL Raleigh, N.C.
WAVE Ups Kris Baete To Marketing Director
KSDK Adds Marafioti As Marketing Director
Nicole Marafioti has been named the marketing director at Tegna’s NBC affiliate in St. Louis.
KVUE Names Matt McAllister Marketing Director
WTLV-WJXX Needs A Marketing Director
WFMY Promo Gave Me Goosebumps
First-Time Broadcaster Leads WFMY Marketing
WFMY Names Bob Kim Marketing Director
Danielle Ray Dishes On Being A First-Time CSD
Erik Snell Named WDAM Marketing Director
Erik Snell Named WDAM Director Of Marketing
Raycom Media’s WDAM Hattiesburg, Miss. (DMA 167), today named Erik Snell director of marketing for the NBC-ABC affiliate. Snell will lead both the promotions and commercial production teams. Prior to […]
