NBCUniversal Creates Cookie-Free, First-Party Identity Platform For Marketers

As marketers are looking to navigate a world without cookies and device IDs, NBCUniversal is creating a first-party roadmap for them. The company is rolling out NBCUnified, its new first-party consumer data and identity platform for marketers. The platform, due to debut in the second quarter, incorporates NBCUniversal’s network of consumer touchpoints across its entire portfolio into a scaled data offering for marketers within its One Platform ad offering.

Streaming Adds Reach to TV Ad Campaigns: Effectv Report

TV viewing by Comcast subscribers drops to 6 hours, 2 minutes per day.

How TV Marketing Has Changed in the On-Demand Era

As more TV viewers become digital streamers, there are questions about whether outlandish marketing stunts still have a place in the TV firmament.

NBC Sports Rebrands Digital And Consumer Business Division In Sports Tech Overhaul

Called NBC Sports Next, it unifies the SportsEngine, GolfNow and NBC Sports Enterprise platforms.

NBCU’s Summer Olympics’ Marketing: $51 Million Promo Value

Amid concerns of COVID-19 issues in Japan, NBC continues to ramp up national TV marketing efforts for the Tokyo Summer Olympics, placing TV promos and TV advertising with a total value of $51 million since last November. The 2020 Tokyo Summer Olympics were rescheduled until this summer due to the pandemic. TV promos on NBCU networks had a total media value of $49.9 million — mostly on its sports-related TV channels and programming, according to iSpot.tv.

CTV Measurement Study Taps Into Innovid Insights

Innovid, an independent ad delivery and measurement platform for connected TV, today announced the findings of a first-of-its-kind report called Decoding CTV Measurement: An In-depth Look at Reach, Frequency and ROI that it says dispels major myths about one of the fastest-growing channels. Created in response to rising demands for streaming, the report was conducted in partnership with the Association of […]

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New WIVB Buffalo Website Highlights Its Commercial Production Prowess

WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y., recently premiered a marketing website that showcases its commercial production abilities. It includes examples in a variety of categories including retail, restaurants, medical, car dealers and home improvement, to name just a few.

Short Videos Take Over Marketing Communication

NBCU Shows Off Ad Tech Capabilities

NBCUniversal on Monday showed off how its technology can help marketers that want to sell products to the people watching its content. At its One21 event — NBCU unveiled relationships with a variety of industry players including Facebook, FreeWheel and the Trade Desk — and additional ways to take advantage of NBCU’s data, automation and commerce capabilities.

Capitol Broadcasting Launching New Agency

Capitol B Creative Studios will offer clients business intelligence and strategy-fueled creative and branding.

MARKET SHARE MONDAY MEMO

Market Share Monday Memo | Meredith’s Marketing Hubs Handle ‘Juggling Act’

Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.

Crown Media Renames, Reorganizes Marketing Operation

TVN’S MEDIA JOBS

Producer Openings In Marketing And Digital Content

New jobs posted to TVNewsCheck’s Media Job Center include openings for a marketing and promotions producer for Cox and a digital content producer for Hearst.

Is Marketing Local TV Working In A Changing Media Ecosystem?

A TVNewsCheck webinar featuring executives from Tegna, NBCUniversal Owned Television Stations and Fox Television Stations will evaluate how well local TV is marketing its own brand in a media environment ever more crowded with options. Register here.

NextGen TV Gets Holiday Awareness Campaign

Pearl TV and its Phoenix Model Market Partners are rolling out a multimillion dollar, multimarket consumer awareness campaign with local broadcasters who are now transmitting in NextGen TV.

TVN’S MEDIA JOBS

Marketing Producer Opening In Seattle

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia marketing producer at KING in Seattle.

New Ford CEO Makes Marketing Shifts

Ford Motor Co.’s new president and CEO Jim Farley hit the ground running Thursday, announcing a laundry list of goals and organizational shifts.

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Meredith To Hub Marketing For Its Stations

Meredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.

Julie G. Martinez Joins Jim Doyle & Associates

Sales training and marketing consulting firm Jim Doyle & Associates has added another media veteran — Julie G. Martinez. In making the announcement, JDA President-CEO Angela Betasso said: “Julie’s hire shows our expanding commitment to JDA’s client valued resource known as ‘helpme’. Julie will also manage our ever-growing library of success stories and marketing creative […]

Is ‘Friends’ Becoming The New ‘Star Wars’?

A holiday advent calendar is the latest in a string of licensing deals for the ’90s hit sitcom that could see it build a long-lasting merchandising legacy.

Weather Channel Names Fred Bucher Chief Marketing Officer

Weather Group LLC, parent company of The Weather Channel, has named proven senior marketing and media executive Fred Bucher as senior vice president and chief marketing officer. Bucher will lead the marketing, communications and research/insights areas for The Weather Channel and free streaming service Local Now. These departments will work in tandem to support the […]

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The New Us: Local TV Marketing In 2020, Part 5

Local TV marketers are navigating new territory so far in 2020, one few could have seen coming.  How did they respond? Fourteen local TV creative services directors shared  their thoughts and 42 examples of their stations’ marketing in the five-part  series, The New Us: Local TV Marketing In 2020.

Pandemic Brings Change To ‘Bloated’ Ad Industry

The marketing business is going through a period of innovation as it sheds workers and tries to hold on to clients. Above:

ANA Converts ‘Masters Of Marketing,’ Media Confabs To Virtual Events

The Secret Of Streamers’ Small-Screen Success

From Hamilton (duh) to obscure Polish erotica (wha?), Netflix, Disney+ and others are finding that creating an on-platform hit is more about viral momentum.

Dave Muscari Joins Jim Doyle & Associates

Sales training and marketing consulting firm Jim Doyle & Associates (JDA) has added broadcast marketing veteran Dave Muscari. In making the announcement, JDA President-CEO Angela Betasso said: “I had the good fortune of working with Dave when he was a vice president at WFAA-TV in Dallas, witnessing firsthand his creative genius, critical eye, and drive […]

Yaccarino Calls For Marketing Transformation

Linda Yaccarino, the chairman of advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change around racism and the impact of COVID-19 on the economy. The call comes a week after the Association of National Advertisers made proposals to transform the advertising business, including the timing of the upfront.

Quibi’s Top Marketing Exec Leaves

Another top executive at Quibi has left the fledgling streamer: Megan Imbres, head of brand and content marketing, is leaving the company after a year in the role. Imbres, whose exit comes two weeks after Quibi’s April 6 launch, oversaw creative development for all of the short-form streaming service’s brand and content marketing executions, including its Super Bowl LIV ad.

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How Station Marketers Manage Staff At Home

I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things are being done now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.

Station Marketers Tackle Coronavirus Challenge

Local broadcasters are coming together across markets, groups and even competitors to inform and reassure viewers during the pandemic.

Promax Sets Virtual ‘Promax Connect’ Sessions

The global trade organization ramps up efforts to keep entertainment marketers connected during the pandemic.

CBS EVP Marketing Anne O’Grady Exits

CBS EVP Marketing Anne O’Grady is leaving after more than three decades at the network. Her last day is today. O’Grady’s departure is believed to be her decision and not part of the recent second round of layoffs at the newly re-merged ViacomCBS. It comes amid a changing of the guard in CBS’ marketing department.

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Lilly Broadcasting Ups Brian Trauring To EVP

DMA 25: INDIANAPOLIS

Christine Warren Named WTHR Marketing Dir.

The Tegna marketing expert is tapped to oversee audience and brand development at the group’s Indianapolis NBC affiliate.

Amazon’s Benson To Succeed CBS’s Schweitzer

Mike Benson will succeed George Schweitzer as the head of marketing at CBS, a transition that will see Schweitzer, who has been with CBS since 1972, take on the role of chairman of marketing at CBS and transition in the spring into an adviser to the company.

Sinclair Names Cathy Jamison Sales Marketing VP

She will work closely with chief marketing officers throughout key industries to advertise and market their products on Sinclair’s broadcast and digital brands.

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KHOU Surprises 8 Nonprofits With $11,000 Each

Tegna’s KHOU surprised eight Houston area nonprofits with community grants of $11,000 each at the station. The representatives were there thinking they were to attend a meeting.

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Commercial Vs. Public TV Marketing

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The Two Words Steve Jobs Hated Most

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Gannett CMO Banikarim Reveals Her Top Priority