Sinclair Taps Marketron To Boost Mobile Rev

Sinclair Broadcast Group has signed a multi-year deal with Marketron for its Mediascape location-based advertising solution for mobile platforms at its television stations. Sixty Sinclair stations have begun using the service and all 164 are expected to do so by year-end. Marketron shows consumers mobile ads based on their location and past behavior. “Marketron’s location-based […]