Imagine Communications, a provider of ad tech solutions for TV broadcast, has signed a definitive agreement to acquire the Marketron REV broadcast sales and order management platform. By integrating the […]
Marketron, a technology provider for more scalable, predictable and reliable revenue in broadcasting, has been named a winner for its Marketron REV product in the 2023 BIG Innovation Awards presented by the […]
Even with a recession looming, executives from Sinclair, Nexstar, Marketron, Horizon Media and JDA Media said at a TVNewsCheck webinar last week that stations still see lots of opportunities for strong selling across a variety of categories, including healthcare, sports betting, legal and more.
Technology provider Marketron has added new avails and priority rate card features to the Marketron REV sales growth platform for broadcast TV and radio sales professionals. Available now for all […]
Marketron, a broadcast industry’s leading technology provider for more scalable, predictable and reliable revenue, has announced new capabilities in its Marketron NXT digital advertising platform. Marketron NXT now enables all […]
Marketron today announced the promotion of Bo Bandy to senior vice president of marketing. Since joining Marketron in 2019, she has built up the marketing team to successfully launching the […]
Exclusives
Marketron, a provider of enterprise revenue management and digital software solutions, today announced the availability of REV Campaign Analysis, a new feature in the Marketron REV sales growth platform for […]
Marketron today launched the Marketron Integration Suite, which leverages open APIs, connectors and custom integrations to let Marketron customers consolidate disparate data sources — including linear, O&O, and third-party digital […]
Marketron, a broadcast industry technology provider driving more scalable, predictable and reliable revenue, today launched Marketron REV, a sales growth platform purpose-built for broadcast TV and radio sales professionals. The […]
Marketron, a provider of enterprise revenue management and digital software solutions, today introduced Volume Two of “Sales Meetings in a Box,” a turnkey resource designed to help sales managers facilitate training sessions […]
How to sell more digital video advertising
Many marketers don’t realize how extensively and easily they can use digital video to target their customers and prospects. Some need a better understanding of how easily and cost-effectively video spots can be produced. Broadcasters can sell more digital video advertising by reassuring prospects with the right data and solutions. Need help? Join Marketron’s upcoming webinar, Video Explosion! How to sell more in 2021.
Four trends that broadcast opportunity for your advertisers
Digital marketing has changed significantly in the past 18 months, creating opportunities for broadcasters to relate to consumers in new ways. A new, opt-in world for behavioral targeting will open doors to increased engagement, while podcasting, streaming and video advertising and subscription services represent an agile, omni-channel approach to building audience and revenue.
Marketron, a provider of enterprise revenue management and digital software solutions, has launched Aspire by Marketron, a new website that provides ideas, information and tools that salespeople and sales managers […]
Sinclair Broadcast Group has signed a multi-year deal with Marketron for its Mediascape location-based advertising solution for mobile platforms at its television stations. Sixty Sinclair stations have begun using the […]
