New Marketron Integration Suite Offers Cross-Platform Data Sharing

Marketron today launched the Marketron Integration Suite, which leverages open APIs, connectors and custom integrations to let Marketron customers consolidate disparate data sources — including linear, O&O, and third-party digital advertising systems — into a single system. In doing so, the company says, the Marketron Integration Suite “helps users to reduce bottlenecks, realize greater visibility […]

New Marketron REV Platform Streamlines Sales Processes To Drive Growth

Marketron, a broadcast industry technology provider driving more scalable, predictable and reliable revenue, today launched Marketron REV, a sales growth platform purpose-built for broadcast TV and radio sales professionals. The company says “unifying the entire sales process on a single platform, Marketron REV streamlines customer, proposal, and order management processes so that sellers can focus […]

Marketron Unveils ‘Sales Meetings In A Box,’ Volume Two

Marketron, a provider of enterprise revenue management and digital software solutions, today introduced Volume Two of “Sales Meetings in a Box,” a turnkey resource designed to help sales managers facilitate training sessions that lead to higher digital sales proficiency across the sales team. This new release builds on the content delivered in Volume One, also available on the Aspire […]

Aspire By Marketron Offers Free Tools, Resources For Salespeople

Marketron, a provider of enterprise revenue management and digital software solutions, has launched Aspire by Marketron, a new website that provides ideas, information and tools that salespeople and sales managers working in broadcast and media can use to close more business. The free resources include educational webinars, case studies and creative assets. Aspire is designed […]

Sinclair Taps Marketron To Boost Mobile Rev

Sinclair Broadcast Group has signed a multi-year deal with Marketron for its Mediascape location-based advertising solution for mobile platforms at its television stations. Sixty Sinclair stations have begun using the service and all 164 are expected to do so by year-end. Marketron shows consumers mobile ads based on their location and past behavior. “Marketron’s location-based […]