Diginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.
With many stations around the country moving the start time of their local newscasts to 4 p.m., WMAR, the Scripps-owned ABC affiliate in Balitmore (DMA 26), made the bold and brave move in April of changing the format and focus of its 6 p.m. news, and signaled the change by renaming it In Focus.
In the wake of last year’s oil spill that plagued the Gulf Coast, broadcasters in the Florida panhandle are promoting local businesses and enjoying the emergence of a new ad category — lawyers looking to sue BP. Meanwhile, broadcasters elsewhere in the Southeast may get a piece of an ad campaign to bring tourists back to the panhandle.