Martha Stewart Living has been battered by the troubles that have afflicted many media companies, as readers and viewers shift to other titles. It has been sold for a fraction of its former value.
The empire that Martha Stewart built on fondant layer cakes, satin bows and fluffy chive-blossom flower arrangements is poised to find a new home. Martha Stewart Living Omnimedia is close to selling itself to Sequential Brands Group, an acquisitive retail-licensing company, according to people familiar with the matter. Such a move would mark the end of an independent publishing and housewares conglomerate that grew out of Stewart’s knack for decorating, cooking and gardening — a company now worth a fraction of what it once was.
Her contract with Hallmark Channel expired, the domestic doyenne is staking her future on digital video, tablets and mobile as it’s becoming apparent that DIY content is better suited to an on-demand environment.
NEW YORK (AP) — Macy’s Inc. has sued Martha Stewart Living Omnimedia Inc. in a bid to block a licensing deal between the housewares company and J.C. Penney Co. The […]
Exclusives
New GM Geoffrey Darby will Oversee Martha Stewart Living Omnimedia’s TV division. Michael Morrison is tapped to be executive producer of the The Martha Stewart Show.
Martha Stewart Living Omnimedia Inc. has hired investment company Blackstone Advisory Partners to explore partnerships and investments, triggering speculation the whole company is for sale.
