A Cure For Media Malaise
The media industry, roiled by layoffs, coverage of a deeply contentious election and trust issues, is seeing morale plummet. Good managers can redirect that through refocused communication.
Local News Has An Edge On CTV And FAST
Recent research shows news outperforms all other categories in the FAST ecosystem, yet another reason for local broadcasters to leverage their content there and on as many CTV platforms as they can.
TV Archives Are Vital History, And Too Often Discarded
The Library of American Broadcasting Foundation is doing critical work to help media find and preserve the treasure in their vast archives.
At An Industry Tipping Point, The Art Of Negotiating Will Be Key
The Hollywood strike negotiations and the carriage dispute issues currently roiling the media industry are clearly intertwined. How the studios and networks negotiate through both will determine the future of news and entertainment.
For CEOs, A High Failure Rate
Between one-third to one-half of new CEOs fail within the first 18 months, and CNN’s debacle with recently ousted chief Chris Licht is only media’s most recent dramatic example. Here’s a guide to the most common C-suite pitfalls and how to avoid them.
Deep Concerns Emerge In Generative AI’s Media Applications
While AI has been a powerful tool for media across multiple functions, generative AI poses numerous threats that should give all companies pause as they assess its potential upsides.
Local TV News Should Drill Even Deeper
There’s a missed opportunity in local markets for TV stations to capitalize on: Super serve smaller communities within DMAs where competition is scant.
The Growing Case For Going FAST
Free ad-supported television channels offer media companies a new potential source of revenue, a streaming destination for reclaimed library content and a relatively frictionless pathway to execution.