TVN’S MANAGING MEDIA BY MARY COLLINS

For RSNs, OTT Channels Must Be Just A First Step

Regional sports networks are venturing into launching their first OTT channels to tap into the cord-cutting market. It’s an important move, but one that needs to be followed up with wider streaming distribution agreements to reach as broad an audience as possible.

TVN’S MANAGING MEDIA BY MARY COLLINS

With Metrics War Looming, Pity The Video Advertiser

Given consumers’ numerous viewing device options, Nielsen’s stumbles in keeping pace with the proliferation and numerous metrics competitors jumping into the vacuum, the stage is set for a metrics war that won’t make anything easier for account executives or video advertisers.

TVN’S MANAGING MEDIA BY MARY COLLINS

Media Survival Hinges On Uniting Stakeholders

Media companies can survive and thrive in a fragmented marketplace only by making alliances and adding scale. Smart network leaders should follow the lesson and use stakeholder insights to plan strategies to defend and grow their businesses.

TVN’S MANAGING MEDIA WITH MARY COLLINS

With The War In Ukraine, Broadcasters’ Cyberattack Risks Rise

U.S. media businesses, already a prime target for cyber criminals, face heightened danger from Russian hackers and those sympathetic to their cause, especially as pressures from sanctions and the cost of the Ukraine invasion mount.

TVN’S MANAGING MEDIA WITH MARY COLLINS

Weighing NextGen TV’s Business Case

There’s nothing simple in adopting ATSC 3.0, where a reasonable, breakeven deployment remains cloudy. But failing to get an early seat on a lighthouse may also prove disastrous later.

TVN’S MANAGING MEDIA WITH MARY COLLINS

Three Media Trends To Watch In 2022

Sports betting will continue its meteoric rise in spot TV, Nielsen’s measurement footing will remain shaky and NextGen TV may finally deliver on new revenue streams for broadcasters in another challenging year ahead.

TVN’S MANAGING MEDIA WITH MARY COLLINS

Great Resignation’s Antidote? Employee Engagement

Want to hold on to your people as the wave of resignations continues to wash over the employment landscape? Make sure you’re engaging them and giving them clear pathways to development.

TVN’S MANAGING MEDIA WITH MARY COLLINS

So Much Content, Now Viewers Need Help Finding It

There’s a surfeit of content in the TV ecosystem. Media companies now need to ensure it’s everywhere viewers want it, along with giving them all the help they need finding it.

TVN’S MANAGING MEDIA WITH MARY COLLINS

Losing Local News Impacts Democracy

As local newspapers shutter, it has a chilling effect on citizens’ likelihood to vote and remain politically informed, along with fostering conditions for government inefficiency and corruption. Broadcasters can play a proactive role in stemming the problem.

TVN’S FRONT OFFICE BY MARY COLLINS

A Challenge To Media Industry Tax Leaders: Buckle In, And Step Up

As we learned at Media Financial Management’s Media Tax Summit earlier this year, those who act as tax leaders within their media companies have a tougher row to hoe than ever. As new challenges such as Big Tech taking local ad dollars away from print, broadcast and other media, tax leaders will need to step up in new ways to watch out for their companies.

TVN’S FRONT OFFICE BY MARY COLLINS

No ‘30-Second Rule’: Does Your Company Take Copyright Issues Seriously?

Between confusing copyright laws and the ability to easily lift and use video, audio and photographs for their own purposes, many companies in the media industry either don’t understand or don’t take seriously enough the risks of repurposing creative materials. Here are the top copyright pitfalls you should make sure your company understands, and avoids.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | A Cure For The Slow-Payer Blues?

Slow-paying advertising agencies continue to be an issue for collection teams —  an issue that seemed to worsen with the pandemic. Fortunately, a three-part plan from an industry expert who’s been in the media collections business for 50 years offers a solid structure, sound advice, and actionable insights for the best bet in collecting what’s due.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Digital Ad Sales: If, Or When?

There is much discussion in the broadcasting world around digital ad sales, as evidenced by panel sessions at MFM’s annual conference, Media Finance Focus 2021. While one school of thought is that digital sales is still taking a back seat to traditional ad sales, one very astute ad sales leader is all in on digital ad sales. Here are some of its challenges and opportunities.

TVN’S FRONT OFFICE BY MARY COLLINS

Esports: Exponential Rev, Uncharted Territory

In just a few shorts years, esports has exploded onto the scene, attracting massive viewership and generating revenue in quite distinct ways. Will its exponential growth continue, or are there unknown risks in its uncharted territory?

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Can Corporate Culture Hold Fast Though A Crisis?

What happens when companies try to maintain — or even rebuild — their culture during and after a crisis? Is culture something that becomes so ingrained in a company’s DNA that for good or bad, it cannot be changed? Or can and will companies adapt their cultures for a reemergence after a crisis, or even a seismic event such as a merger?

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Is The Antitrust Free Ride Over For Big Tech?

Facebook and Google lead the media industry as companies being most heavily targeted by the FTC, Congress and even the Biden Administration. The central question at the heart of scores of lawsuits files in the past year:  Have companies such as Amazon, Apple, Facebook, Google, and Microsoft become too powerful, and do they exercise anticompetitive practices?

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | The New Normal In Human Resources: Hiring Remotely/Hiring For Remote Positions

Adding employees while you are working remotely, and hiring for remote-work positions are something of two sides of the same coin: as the hiring manager, you need to virtually present your company as a great place to work, either to prospective employees who may soon return to the office, or to new hires who may work remotely. Here are some tips for both situations.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | The Next Best Thing To Being There

The Media Financial Management Association’s Media Financial Focus annual conference is just around the corner. There are some strong advantages to its being held virtually again this year. If you’ve not registered yet, today’s the last day to do so before rates increase.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Diversity’s Very Slow (But Steady) March

Diversity and inclusion within the media industry were moving ahead at a respectable clip. Then the pandemic happened. How should organizations get back on track with their hard-fought efforts?

TVN’S FRONT OFFICE BY MARY COLLINS

Mary Collins | The Brave New World (Of Credit And Collections)

COVID-19 knocked nearly the entire media industry for a loop. How do credit and collection teams cut clients a break, but still collect what’s due their companies?

Collins | Controlling The Past Or Controlling The Future?

As the lines continue to blur between traditional and digital media, players scramble for a piece of the new and very appetizing pie.

TVN’S FRONT OFFICE BY MARY COLLINS

Mary Collins | The Complicated Business Of Leading In 2021

Leaders and employees need to focus on self-care to avoid pandemic-related burnout. Staying healthy, and personally balanced is crucial as we continue to face an uncertain future. Here are some ways to work toward that goal.

TVN’S FRONT OFFICE BY MARY COLLINS

Mary Collins | What They See Is What They’ll Be

The media and entertainment industry has disproportionate influence over society’s attitudes, feelings and behaviors. When we take time to embrace and mentor people of color in our business, as the late Jeana Stanley of Hearst did, good things happen — we foster advancement while combatting stereotypes. Here’s to the time in our country when everyone can clearly see what they can be.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Online Compliance Issues Offer Potential Pitfalls

Companies need to be aware of online compliance regulations that could trip up media businesses looking to build online revenues.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Tech And Finance Departments Need To Talk

Companies must find ways to improve communications between the two departments. That will pay big dividends as you select and upgrade financial management technology. Additionally, this sharing of information should not be limited to managers; it needs to be encouraged among all members of both teams.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | COVID-19 Effects Extend To Company Taxes

The disruption that defines 2020 seems to extend into every corner of our professional and personal lives. It’s even affecting the tax calculations and reporting responsibilities for media businesses’ accounting and financial professionals.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Station Valuations During A Challenging Year

TV station values are impacted by a series of sobering conditions this year. Yet there are several reasons for optimism, not the least of which is ATSC 3.0.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Confronting Credit Conundrums In A COVID World

The pandemic, coupled with racial and civil unrest, has devastated businesses and affected their advertising spend. When it comes to extending credit to, and collecting from, advertisers affected by this volatility, consider “thoughtfulness and creativity.”

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | The Value Of Trademarks In This Digital Age

The time to apply for trademark registration for a “new podcast, radio interview show, video game, online magazine or mobile app” is when the product is still in the development stage by filing an intent-to-use or ITU.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Remote ID Rules For Drones Up In The Air

A good working relationship between the media and the FAA should serve both parties well as specifications are developed. There’s no question that both groups are committed to and concerned for aviation safety. “Given the news media’s support of the overall adoption of a remote ID regime, it is highly likely that the parties will be able to come to accommodations in the final rules,” says attorney M. Anne Swanson.

TFRONT OFFICE BY MARY COLLINS

Collins | The Challenge Facing Today’s Credit Departments

For media businesses, the COVID-19 pandemic, and related recession, accelerated trends related to the introduction of new advertising products and accepting new and different types of advertisers. It is also exacerbating the problem of slow payments and accelerating business failures. Given these changes, it may be time to re-evaluate credit approval and accounts receivable practices.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Assessing The Workplace – Where We Go From Here

With all businesses now forced to conduct business remotely, some are embracing employee flexibility as more than just a temporary solution. There are benefits to adopting flexible work schedules — flexibility, reduced turnover and lower expenses. With that, can come increased company loyalty. Offering this type of work-life balance can lead to increased productivity, even if the arrangement is part-time. Such offerings can also make the company an employer of choice, boosting both recruitment and retention.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Getting Back Into The Game

While the COVID-19 pandemic has battered the live sports industry, including broadcasting and cable networks, creative minds have been working on a variety of new cross-platform opportunities to attract fans and advertisers.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | A Glimpse Into The Future Of Entertainment

The pandemic has sharpened focus on new technologies, including virtual applications. “In the next five to seven years, you’re going to see multiple waves of virtual devices ingrained into mass consumer electronics,” predicts Ted Schilowitz, futurist for Paramount Pictures.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Time For Talk About Race In Media

That is an inherently uncomfortable proposition. But, as we are seeing amid civil unrest and protests across this country and abroad, having frank and honest conversations on the subject, including the ability to air grievances without negative repercussions, is really the only way we can move forward. These conversations must be followed by meaningful actions. Learn about five such actions to help companies keep the lines of communication open while making the changes that need to be made.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Solving The Complexities Of Software Solutions

Any new software process transformation should begin by asking three questions: What are the costs? What are the business requirements and pain points to be resolved? How will the software solution be implemented?

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Defusing Distress During Uncertain Times

I know of no crisis communications manual or management course that instructs one on how to lead during a worldwide pandemic. The reality is that managers must continue to find ways to engage, motivate and lead an anxious workforce while dealing with those same anxieties themselves.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Redesigning The Workforce, Post-Pandemic

In March, when state shutdowns began, companies had only days to transition to work-from-home. No one could predict how long such arrangements might last. Now, it seems that some employees will be returning to offices soon, while others will work from home through the end of the year or indefinitely. If they haven’t done so already, now is the time for companies to evaluate the potential issues with these arrangements.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Rising Above A Pandemic

Enlightened businesses who will survive today’s challenging environment will realize the value of reaching customers via equally savvy media companies that can provide both core media products along with broader exposure for marketing messages via today’s emerging services like over-the-top, podcasting, geofencing, branded content and retargeted banners.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | COVID-19 And Media Companies’ Futures

With every generation relying on media from a multitude of sources to inform and distract more than ever before, there is a huge opportunity for media companies to engage a captive audience. Forward-thinking media companies will be focused on creative solutions to keep engaging content flowing to consumers across a variety of platforms while continuing to find ways for advertisers to reach their potential customers.