FRONT OFFICE

Collins | What’s It Take To Attract The Best Employees?

Mostly, it requires companies to pay careful attention to how they come across in social media and on their own websites, thinking of them as promotional rather than just informational. Always keep in mind that as you are checking out potential hires they are checking out you.

MFM Names New Board Members, Officers

 Media Financial Management Association (MFM) today announced the 2019-2020 officers and newly elected board members for the association and its BCCA subsidiary, the media industry’s credit association. The new slate was announced during the MFM/BCCA annual conference in New Orleans.  Incoming directors’ terms run from July 1, 2019 through June 30, 2022. Effective July 1, the officers for […]

TVN'S FRONT OFFICE BY MARY COLLINS

Political Just Part Of Mix For Success In 2016

Although political and the Summer Olympics bode well for local TV, there are a number of factors that will affect advertising in 2016, particularly in markets that don’t have tight races. TV stations need to be ready for challenges like changes in ad agency operations and problems with collections, as well as maximize digital opportunities.

FRONT OFFICE BY MARY COLLINS

Stop Missing Digital Ad Sales Opportunities

Stations are shortchanging themselves, says Gordon Borrell: “Traditional media’s relentless requirement to do more with less has led to underperformance in the…digital space… While I’d agree that digital media offers product extensions for existing newspaper, cable, TV, radio and magazine customers, I’d also say that a far bigger opportunity exists.”

FRONT OFFICE BY MARY COLLINS

Averting The (Advertising) Credit Crisis

There has been an insidious move by major brands to delay payment for advertising services rendered. In the past few years we’ve seen DSO (days sales outstanding) numbers creep up, particularly on the national accounts side. Invoices may say “net 30,” but payments are coming in at 45 or even 60 days. Since payment delayed is lifeblood denied, here are some best practices you can employ to manage your DSO.

FRONT OFFICE BY MARY COLLINS

Avoiding Social Media Content Firestorms

With the growing importance of second-screen applications, particularly those involving social TV, it’s very likely most of your news team is actively engaging in social media networking. However, this growing activity is creating some novel legal issues and a few heavy-duty migraines for some managers. Here are tips on what to do now to prevent social media problems and ensure your station doesn’t wind up in court or become fodder for competing news organizations.

FRONT OFFICE BY MARY COLLINS

Avoiding Social Media Content Firestorms

With the growing importance of second-screen applications, particularly those involving social TV, it’s very likely most of your news team is actively engaging in social media networking. However, this growing activity is creating some novel legal issues and a few heavy-duty migraines for some managers. Here are tips on what to do now to prevent social media problems and ensure your station doesn’t wind up in court or become fodder for competing news organizations.

FRONT OFFICE BY MARY COLLINS

Feeling Stressed? Rebalance Your Goals

One way to address overcoming some of the stress that we — and the people we manage — are experiencing is by alleviating the overloaded list of goals we have set. Here are some suggestions on how to get your goals in balance without overfilling your capacity.

FRONT OFFICE BY MARY COLLINS

Tips For A Hostile Client Makeover

Everyone needs to know how to defuse the tension in the heat of the moment when dealing with hostile advertising clients, employees, colleagues or vendors, and then how to move forward to achieve the outcomes you desire. Here are 11 steps toward accomplishing that.

 

FRONT OFFICE BY MARY COLLINS

Running The Numbers On Collection Firms

There have been a number of major national cases over the past several years where experienced collection companies were able to collect debts in full while creditors who agreed to a standard plan or tried to negotiate with the debtor ended up with lots of hassles and very little recovery. Here are some basic rules of thumb concerning when media companies should employ the services of a collection agency or legal firm.