Four Big Questions About Gen AI
With AI advancements proliferating and its role in media growing, media companies should step back and ask some key questions about the data being used to fuel its advancements.
Should You Own The Ad Tech You Use?
There’s a surge of M&A activity in the ad technology markets including firms that provide more effective advertising analytics and customer targeting. Mary M. Collins looks at the trend and the pros and cons broadcasters face in considering whether they should get on board.
Take The Long View On Local Ad Spending
Through cross-media initiatives such as C7 ratings, mobile DTV and increasing online access to local broadcast content, TV stations are clearly aware and responding to the many rapid shifts in media consumption. That’s with good reason. Anticipating change is the best way to avoid some of the painful lessons in the history of media.
