Mary Meeker recently released her 2019 Internet Trends Report. The annual report is an industry bible of need-to-know data points eagerly awaited by trend-spotters and strategists alike. It’s also usually 300+ pages of data. For news leaders who know they should read the entire report, but can’t find the time, fear not. Here are 10 trends affecting the news industry you need to know.
Mary Meeker of Kleiner Perkins Caufield & Byers has released her highly anticipated, annual presentation on internet trends at this year’s Code conference. highlights include: Internet ad spending is expected to surpass TV spending in 2017; combined, Google and Facebook accounted for 85% of the total internet ad revenue growth between 2015 and 2016. Here are all her slides.
Fans — those completely entranced people who tweet and share and talk about their favorite TV shows and films and books and whatever else they care intensely about — are increasingly far more valuable to networks and other content creators than just accreting big audiences, said Mary Meeker, the long-time Internet investment analyst.