Matrix

Clear-Com has appointed Terence Chan its newest product manager, based out of the company’s Cambridge, U.K., office. He will be responsible for the user experience and success of the company’s matrix […]

Global ad sales platform Matrix has increased its their leadership team, “positioning the company to accelerate its growth strategy which includes deployment of its new Sales Gateway, Admiral, and significant expansion of […]

Matrix, the global ad sales platform built for media, has added industry-veteran Julie Kapsch as COO. Bringing with her more than 20 years of media technology expertise, Kapsch, the company says, […]

Global ad sales platform Matrix has launched the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, […]

Matrix, the global ad sales platform built for media, is adding key roles and new hires across various departments. The company said this internal growth “strengthens Matrix’s ongoing global expansion, […]

Matrix, a global ad sales platform built for media, has added Biren Bharucha as VP, enterprise sales. He will lead the company’s business development efforts globally, extending its customer footprint […]

The two will automate CRM data flow for media companies with new API integrations.

The broadcaster will use CRM and sales tools expand business at its 71 TV stations in 48 markets.

The growth of customer relationship management solutions and data analytics means stations have a number of options to help them collect and manage information about their customers. Among those in the sales software hunt are Harris, WideOrbit, Decentrix, Matrix Solutions and SalesForce.