Global ad sales platform Matrix has launched the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, comprising thought leaders from across the industry and representing different verticals and viewpoints, will focus on identifying outcomes and workflows that will advance how television […]
Matrix, the global ad sales platform built for media, is adding key roles and new hires across various departments. The company said this internal growth “strengthens Matrix’s ongoing global expansion, extending [its] customer footprint into all media sectors, and bolstering the product portfolio suite.” Matrix says it is positioned to accelerate development and deployment efforts, […]
Matrix, a global ad sales platform built for media, has added Biren Bharucha as VP, enterprise sales. He will lead the company’s business development efforts globally, extending its customer footprint into all media sectors. Additionally, Bharucha will help introduce the company’s new Matrix Sales Gateway to market. The Matrix Sales Gateway, announced last year, is […]
The two will automate CRM data flow for media companies with new API integrations.
The broadcaster will use CRM and sales tools expand business at its 71 TV stations in 48 markets.
The growth of customer relationship management solutions and data analytics means stations have a number of options to help them collect and manage information about their customers. Among those in the sales software hunt are Harris, WideOrbit, Decentrix, Matrix Solutions and SalesForce.