Experiential Deals Can Be Hit For Local Media

With the deals space focusing on unique opportunities such as concerts, sporting events and theater deals, local media companies find themselves perfectly positioned to use the recreation and event categories to showcase their market know-how. “Local media companies know their markets better than anyone through existing relationships with outdoor concert venues and activity centers,” says Second Street’s Matt Chaney. “These relationships are key as event organizers and venue managers look to unload unsold inventory quickly. Local deals sites are the perfect vehicles for this kind of last-minute inventory clearance.”