Behind Roku’s Ad-Supported Strategy

Connected-TV giant Roku is betting big on ad-supported streaming. With millions of people suddenly sequestered at home, it may be just the right time. Streaming hours are up. Viewers spent about 40% more time streaming both ad-supported and subscription TV March 16 through 22, compared with the previous week, according to data from Vizio Inc. Matthew Anderson, the company’s chief marketing officer, explains its strategy and talks about how viewing habits have changed during the coronavirus crisis.

Roku Names Matthew Anderson Its CMO

Former News Corp. international executive Matthew Anderson has been tapped as chief marketing officer at Roku, which offers a device able to deliver digital content to TV screens. Already serving as a strategic adviser to the company, he becomes its first CMO.