Maxus Wins $175M NBCU Digital Account

The win, after a formal review, expands the relationship between the WPP shop and Comcast-owned NBCU, which selected Maxus for traditional domestic media duties in 2011. The digital assignment will be handled out of Los Angeles and New York.

GroupM, Maxus Win $1B SC Johnson Account

WPP’s GroupM has won global buying duties for household products maker S.C. Johnson after a review. The account, with total spending approaching $1 billion, will be parked at Maxus, which also was awarded half of the client’s media planning account.