The win, after a formal review, expands the relationship between the WPP shop and Comcast-owned NBCU, which selected Maxus for traditional domestic media duties in 2011. The digital assignment will be handled out of Los Angeles and New York.
WPP’s GroupM has won global buying duties for household products maker S.C. Johnson after a review. The account, with total spending approaching $1 billion, will be parked at Maxus, which also was awarded half of the client’s media planning account.
