In his years on NBC’s The Apprentice, Donald Trump repeatedly demeaned women with sexist language, according to more than 20 people — former crew members, editors and contestants. They recounted crass behavior by Trump behind the scenes of the long-running hit show, in which aspiring capitalists were given tasks to perform as they competed for jobs working for him.
Parents Television Council President Tim Winter wants Scream Queens off the air — or at least stripped of ad dollars from big-time sponsor McDonald’s. Winter said the Ryan Murphy program’s “very concerning content” is not appropriate for even its TV-14 rating — and he is disgusted by the fact that Fox debuted the series at 8 p.m. ET, which made for a 7 o’clock Central Time premiere.
The ad by the world’s biggest hamburger chain that aired during the NFL playoffs and Golden Globes on Sunday featured a montage of signs outside McDonald’s restaurants, including messages of support after devastating events. The commercial provoked strong reactions, with some saying they were moved by it and others saying it’s tacky for a company to use tragic events to burnish its image.
Mark Burnett, BBC America and KABC Los Angeles will provide content for the chain’s dine-in customers. The McDonald’s Channel is being rolled out slowly during the next few months and will soon be up in 800 McDonald’s restaurants in Southern and Central California.
McDonald’s, Burger King and Wendy’s still reign supreme, but small chains such as Five Guys are gaining in popularity. Fast-casual burger joints are a driver of growth in the mature burger category, growing sales by 16.4% in 2010, while the hamburger segment overall grew 1.6%.