Local newspapers and broadcasters today are seeking content management systems that are faster and more complex than ever before. And while vendors are constantly developing new products to keep up with evolving demands, the industry is facing contraction. “There are just too many players, and nobody is really big enough to have any control,” says Internet Broadcasting’s Elmer Baldwin. “There are some that just aren’t going to survive.” Part two of a three-part special report. Read part one here
Broadcast Interactive Media will spin off MdotLabs to publishers and advertisers to identify and avoid invalid traffic. BIM estimates that the phony traffic is costing the online ad ecosystem about $10 billion per year.